SAC Brand

Brand Development

OVERVIEW

In early 2019 SAC assigned me develop the brand identity of the company. All that was provided were the current logo and the color blue.

This was a team effort amongst the Marketing and Business Development teams and stakeholders through collaboration on every step of the way.

ROLES

Graphic DesignerVisual Designer

TEAM

Marketing - Courtney

President - Steve

CEO - Jameson

TOOLS

Adobe Illustrator Adobe Photoshop Adobe InDesign

TEAM

Engineer - Ed

Consultants - Aaron & Jason

Designer - Henry

THE PROBLEM

The brand lacked the look and feel of what SAC's core values are. It previously had a cold, hard and sturdy brand identity, which is what the construction industry is all about - we knew SAC stood for more than just structural stability. Whether it was the clients or the staff, SAC understood that people is what make a difference, and that was the noticeable factor that was missing in the brand identity.

THE SOLUTION

Created a feel that depicted structural stability, in correlation with the warm awareness that the Shared Values represents: People, Positivity, Progress & Profitability.